Sin 1 - Nowhere to Go, So They Go Away

Nowhere to Go, So They Go Away

Deadly Website Sin #1: Leaving Visitors Hanging

You’ve done it—you got someone to your website. A parent clicks through, ready to check out your studio… and then? Nothing.

No button.

No form.

No clear next step.

Just a wall of text, maybe a floating header, and a vague hope that they’ll figure it out themselves.

Spoiler: They won’t.

A Website Isn’t a Brochure — It’s a Path

People don’t visit your website to read. They visit to do. They’re looking for what classes you offer, how to book a trial, and if it’s the right vibe for their child.

If they can’t clearly see what to do next, they’ll leave. Not because they don’t like you—because they’re busy and confused. It’s not personal. It’s Design.

What a “Dead End” Looks Like

• A page with class info but no “Book a Trial” button

• A contact page that only lists your email, no form

• A long list of services without any “Get Started” call

• A homepage with zero buttons above the fold

• A mobile site that hides your main menu behind a tiny hamburger

If your site leaves visitors wondering “So… what do I do now?”—that’s a dead end.

What to Do Instead: Guide Every Step

Treat your website like a conversation.

Just landed on the homepage? Invite them to explore your classes or book a tour.

Reading about your preschool program? Add a friendly button: “Book a free trial – we’ll save a spot!”

Scrolled through your timetable? Say: “Not sure which class is right? Let’s chat.”

Every single page should answer:

What do you want the visitor to do next?

And then—make that action easy.

Quick Fixes That Make a Huge Difference

✅ Add “Book Now” buttons to every class page

✅ Make your navigation menu simple and clear

✅ Place a sticky enquiry button in the corner on mobile

✅ Turn paragraphs into short, scannable chunks

✅ Use action-based headings like “Ready to Get Started?”

TL;DR

If your website doesn’t invite people to take action, they won’t.

Fix the dead ends, guide them like a friendly host, and you’ll go from missed chances to more bookings—fast.

Need help reviewing your site for dead ends? Or want us to build something that actually works? Get in touch—we do this for a living. 😉